culture/ Mar 18, 2026
Under the Forecast
Cherry blossom season is a week of blue tarps, warm beer, and rearranged calendars — and the compulsion never fades

Cherry blossom season is a week of blue tarps, warm beer, and rearranged calendars — and the compulsion never fades

The confectionery industry invented a holiday, set a 2-3x return rule, and built a ¥50 billion market out of obligation

Hundred-year-old dolls on red-draped tiers, the superstition about putting them away on time, and what Girls Day reveals about tradition

Every February, adults throw roasted soybeans at invisible demons and eat sushi rolls in silence facing southeast

Osechi-ryori and the edible symbolism of Japanese New Year - why we eat black beans for diligence and herring roe for fertility
